Timeline: NOV 2025 - DEC 2025
Type: Design Club Submission
Contribution: 100%
Scope of Work: Visual Storytelling,
Art Direction, Photography, Branding
Discover the whole project on Behance
Timeline: NOV 2025 - DEC 2025
Type: Design Club Submission
Contribution: 100%
Scope of Work: Visual Storytelling,
Art Direction, Photography, Branding
Discover the whole project on Behance
what if an everyday fruit could become a meaningful brand?
what if an everyday fruit could become a meaningful brand?
I built a contemporary identity centered around the apple as a metaphor for transformation and the creative process, exploring how strategic branding can shift perception, create meaning, and elevate an everyday product into a memorable experience.
I built a contemporary identity centered around the apple as a metaphor for transformation and the creative process, exploring how strategic branding can shift perception, create meaning, and elevate an everyday product into a memorable experience.
deliverables
deliverables
From strategy to execution, I crafted a complete brand identity. Deliverables included market research, brand positioning, creative direction for photography, packaging design, and a brand book presenting the identity system through real-world applications and mockups.
From strategy to execution, I crafted a complete brand identity. Deliverables included market research, brand positioning, creative direction for photography, packaging design, and a brand book presenting the identity system through real-world applications and mockups.
hey, take a look inside!
hey, take a look inside!
The target buyer was defined as designers; consequently, the brand focused
on narrative rather than the product, employing strong storytelling. Taking the this into account, I developed a clean, vibrant visual direction that balances simplicity with freshness. The photography emphasizes transparency by showcasing the product through natural close-ups and minimal compositions, while fruit-inspired label graphics reinforce the brand’s connection to its
origins and celebrate the authenticity of the ingredients.
Design-led transformation applied to an everyday product.
The target buyer was defined as designers; consequently, the brand focused on narrative rather than the product, employing strong storytelling. Taking the this into account, I developed a clean, vibrant visual direction that balances simplicity with freshness. The photography emphasizes transparency by showcasing the product through natural close ups and minimal compositions, while fruit-inspired label graphics reinforce the brand’s connection to its origins and celebrate the authenticity of the ingredients.
Design-led transformation applied to an everyday product.
Creator
Every product becomes a creative expression, reinterpreting
the apple through a new perspective.
Creator
Every product becomes a creative expression, reinterpreting
the apple through a new perspective.
Magician
Transformation drives the brand narrative, celebrating the journey from the ordinary to the extraordinary.
Magician
Transformation drives the brand narrative, celebrating the journey from the ordinary to the extraordinary.