Timeline: APR 2025 - AUG 2025
Type: Client Project
Contribution: 100%
Scope of Work: Visual Identity, Rebranding, Audiovisual pieces,
Social Media management
Timeline: APR 2025 - AUG 2025
Type: Client Project
Contribution: 100%
Scope of Work: Visual Identity, Rebranding, Audiovisual pieces,
Social Media management
how can branding reflect a company's growth?
how can branding reflect a company’s growth?
I led the branding refresh process for Retail Custom Solutions, a retail technology company operating across Latin and North America. The project involved redefining the brand’s positioning, voice, and visual identity to better reflect its scalability, adaptability, and regional expertise in omnichannel retail solutions.
I led the branding refresh process for Retail Custom Solutions, a retail technology company operating across Latin and North America. The project involved redefining the brand’s positioning, voice, and visual identity to better reflect its scalability, adaptability, and regional expertise in omnichannel retail solutions.
deliverables
deliverables
I developed a full-scale branding refresh process, including strategic research, brand analysis, positioning, visual identity development, and the creation of a comprehensive brand book. Additional deliverables included business card mockups, motion graphics, and audiovisual content for social media.
I developed a full-scale branding refresh process, including strategic research, brand analysis, positioning, visual identity development, and the creation of a comprehensive brand book. Additional deliverables included business card mockups, motion graphics, and audiovisual content for social media.
hey, take a look inside!
hey, take a look inside!
I conducted stakeholder interviews and developed strategic documentation to define the brand’s objectives, positioning, and long-term vision. Research findings, visual references, and mood boards were presented to the marketing team, ensuring alignment before moving into the design phase.
Retail Custom Solutions sought a modern identity that better reflected its role as a technology-driven company. While the existing brand had established recognition, it no longer communicated the innovation, scalability, and adaptability that defined the business or positioned it competitively within the retail technology industry.
To address this, I refined the visual identity with a bolder color palette, a more scalable logo system, and a contemporary typeface selected for its versatility across both digital and print applications. The result is an identity that feels confident, flexible, and aligned with the company's evolving vision.
I conducted stakeholder interviews and developed strategic documentation to define the brand’s objectives, positioning, and long-term vision. Research findings, visual references, and mood boards were presented to the marketing team, ensuring alignment before moving into the design phase.
Retail Custom Solutions sought a modern identity that better reflected its role as a technology-driven company. While the existing brand had established recognition, it no longer communicated the innovation, scalability, and adaptability that defined the business or positioned it competitively within the retail technology industry.
To address this, I refined the visual identity with a bolder color palette, a more scalable logo system, and a contemporary typeface selected for its versatility across both digital and print applications. The result is an identity that feels confident, flexible, and aligned with the company’s evolving vision.
One of the biggest challenges was the inconsistency across the company’s marketing materials and corporate presentations. To establish a cohesive brand system, I developed a comprehensive brand book defining typography, color usage, logo applications, tone of voice, and visual guidelines. Designed with clarity in mind, the document enables teams across the organization to apply the identity consistently.
To support the launch of the refreshed identity, I also created motion graphics and audiovisual content for public announcements and retail trade shows. Every asset was developed within the new brand system, ensuring a consistent experience.
One of the biggest challenges was the inconsistency across the company’s marketing materials and corporate presentations. To establish a cohesive brand system, I developed a comprehensive brand book defining typography, color usage, logo applications, tone of voice, and visual guidelines. Designed with clarity in mind, the document enables teams across the organization to apply the identity consistently.
To support the launch of the refreshed identity, I also created motion graphics and audiovisual content for public announcements and retail trade shows. Every asset was developed within the new brand system, ensuring a consistent experience.